Key Food to Be Torino Market in New Rochelle

The owner will remain the same, but renovations will take place while the store is open, with completion by the end of the year.

With its "Grand Opening" banners still in place, the Key Food Superstore, which opened May 22, is going to be renovated and renamed "Torino Market: A Taste of Italy."

Uncle Giuseppe's, which took over the vacated A&P at 366 Pelham R., will still be the owner.

"We are going to change the decor and make it more of an Italian market," said Arielle Brechisci, manager of corporate communications.

corporate offices are located in Farmingdale.

The renovations at the 33,000-square-foot Pelham Road building will begin "within the next week or so," she said, adding there will be a grand opening of the new store in three or four months. The store will continue to be open during the renovations.

"The store is going to be better," Brechisci said. "We will be offering the same quality of prepared food, if not better."

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She said the store brand will be White Rose, replacing the Key Food brand now on the shelves.

The weekly Key Food flyer, received via e-mail Thursday, contained the following line at the top: "Will Soon Be Torino's (sic) Market: A Taste of Italy!"

However, signs at the store said that as of July 27 they would no longer be honoring or following Key Foods' sales and advertisting programs.

Brechisci asked that patrons of the store "pardon our appearance while we are undergoing renovations."

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