Consumer Organization: New Rochelle Honda Gets Good Grades From Women

Dealership cited as a for "outstanding customer experience."

WomenCertified, which considers itself the voice of the female consumers, is recognizing as a Top Dealership for Outstanding Customer Experience based on a WomenCertified Female Customer Satisfaction survey conducted with female customers.

The survey determined that Honda of New Rochelle meets and exceeds customer expectations.

Honda of New Rochelle received excellent scores in several areas including the overall sales experience. The organization says 98.8 percent of the women polled said they would definitely recommend Honda of New Rochelle to their family and friends.

“Recognizing the top dealerships nationwide that are women-friendly and align with women-identified preferences is important to our mission at WomenCertified, where we are women helping women make smart choices,” said Delia Passi, founder of WomenCertified and author of Winning the Toughest Customer: The Essential Guide to Selling to Women. “We are proud of Honda of New Rochelle for taking ownership of their customer experience and creating a business environment that provides exceptional service both to women and men alike.”

As a Top Dealership, and because of its high consumer satisfaction scores, WomenCertified is further honoring Honda of New Rochelle with the Women’s Choice Award, signifying that at least 4 out of 5 women would highly recommend this dealership to others.

"Honda of New Rochelle is proud to be recognized both as a Women’s Choice Award recipient and as a Top Dealership for Outstanding Customer Experience by WomenCertified," said J.R. Buchbinder, general manager of Honda of New Rochelle. "In a very competitive New York market, we value every opportunity and are aware that our reputation is a key component to our growth. These awards are a representation of Honda of New Rochelle’s relentless commitment to providing ALL customers with an outstanding sales and service experience.
About Honda of New Rochelle"

Honda of New Rochelle opened in November of 2002.

WomenCertified awards businesses and brands of choice among women with the Women’s Choice Award. WomenCertified says it represents the collective voice of women so they can help each other identify businesses that deserve our loyalty and referrals.

The Award is based on consumer surveys, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania on what drives the consumer experience for women vs. men, which led to the development of the Female Consumer Satisfaction Index.

Martin Sanchez June 22, 2012 at 12:06 AM
Michael, I would be careful to cite this organization (owned by Medelia Communications) as they are a suspect organization with various BBB around the country. Just a note that Honda New Rochelle paid Medelia to provide the impression that a survey had occurred when in fact if you request the real results, none will be provided because none were obtained. Great PR for Honda.
Delia Passi June 22, 2012 at 01:58 PM
Martin - Consumer feedback is important but its equally important to have all the facts. WomenCertified surveys customers of businesses and if 9 out of 10 of their female customers say they would highly recommend that business or brand, they they have the right to carry the Women's Choice Award. And in a national poll with over 700 women 89% of them say that the seal helps them make better choices because they value the opinion of other women. In regard to WomenCertified we also help women like the a BBB - but only better. You must pay BBB to get an A rating so their business model is bogus. There was a show on Dateline exposing their practice as fraud. NO ONE can buy their way into the Women's Choice Award. It is an earned accolade. Please vist www.womencertified.com for more information.


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